Armina Luxe Website
For Armina Luxe, the luxury division of Armina Stone, I led the strategy, design, and copywriting of a new website built to serve both designers and high-end homeowners. The site combined editorial storytelling with scalable product templates and a concierge-style contact flow, resulting in stronger engagement, reduced creative costs, and a clear path for qualified trade inquiries.
I led the strategy, creative direction, and execution for Armina Luxe, the luxury division of Armina Stone. We defined a refined brand system and built an editorial, conversion-driven website that serves both the design trade and high-end homeowners. The launch delivered a 40% uplift in digital engagement, reduced outsourced creative spend by 35%, and increased qualified trade inquiries through clearer paths, scalable product templates, and a concierge-style contact flow.