About Me.
I am a brand strategist and designer with over a decade of experience leading corporate rebrands, digital campaigns, and strategic marketing projects across the U.S. and international markets.
My expertise lies in aligning brand identity with business strategy, creating consistent messaging, and executing campaigns that enhance visibility and revenue. With a multicultural background and fluency in English and Portuguese, I bring a global perspective to brand development.
Experience
2022 - Present
Brand Manager & Designer
Armina Stone
Pittsburgh, PA
Miami, FL
Directed the brand and market launch of Armina Luxe–the company's sister brand, positioning the company in the luxury design sector with campaigns featured in the Miami Design District and NBA arenas.
Led development and management of all corporate brand assets across four sister companies, creating unified visual identity systems and reducing outsourcing costs by 35%.
Designed and executed integrated marketing campaigns (digital, print, event), generating a 40% increase in online engagement within three months.
Partnered with executives on brand governance, ensuring alignment between corporate strategy and market positioning to drive business growth.
2022 - Present
Freelance
Brand Designer
& Strategist
Moderna Relocation
Pittsburgh, PA
Produced corporate relocation media kits, employer proposals, and onboarding guides, directly supporting HR leaders and relocation management companies.
Elevated the company’s corporate image through a brand refresh and employer-focused campaigns, building stronger relationships companies and leading universities.
2022-2024
Freelance
Brand Designer
& Strategist
Spanner Consulting
Remote (U.S.)
Developed bilingual branding strategies (English & Portuguese) to expand the firm’s reach among Brazilian entrepreneurs in the U.S.
Designed and delivered corporate financial education campaigns that boosted brand authority and contributed to client acquisition growth during Tax Season 2024.
Created a consistent visual and digital identity across all client-facing materials, strengthening the company’s corporate credibility and positioning it as a trusted business partner.
2016-2021
Founder &
Creative Director
Studio Vivstillo
Brazil
Founded and grew a design studio specializing in branding, packaging, and corporate campaigns, serving 50+ clients across lifestyle and services.
Oversaw strategy, creative direction, and execution for client projects, ensuring brand alignment with business objectives.
Built a recognized reputation in the Brazilian market for delivering modern, strategic branding solutions.
Delivered end-to-end branding, packaging, and campaign strategies for small and mid-sized businesses across retail, food, travel, and services.
Guided entrepreneurs through brand launches and rebrands, aligning visual identity with market positioning and customer engagement goals.
Established long-term consulting partnerships, with repeat engagements driven by proven results and client satisfaction.
Education
Bachelor’s Degree in Graphic Design
Universidade Federal do Espírito Santo, Vitória, Brazil — 2011–2016
Thesis project centered on launching a fashion brand from concept to execution, integrating brand identity, product development, and market positioning.
Exchange Program in Graphic Design & Fashion Marketing
Savannah College of Art and Design (SCAD), Savannah, GA, USA — 2014–2015
Awarded a full Fulbright scholarship to attend SCAD, where I studied design, branding, and marketing under professors from diverse international backgrounds, gaining a global perspective on creativity and strategy.
MBA in Contemporary Public Relations & Communication
Uniara – Universidade de Araraquara, São Paulo, Brazil — 2017–2018
Thesis explored the emerging power of micro-influencers in shaping brand perception, one of the earliest studies in this area, emphasizing digital PR strategies for business growth.
MBA in Marketing & Branding
Descomplica, Online — 2021–2022
Focused on advanced marketing strategy, consumer behavior, and brand positioning, applying corporate case studies to real-world brand management challenges.
Core Skills & Competencies
Entrepreneurial Mindset
Brand Strategy & Management
Corporate Communications & Employer Branding
Integrated Marketing Campaigns
Cross-Functional Collaboration
Digital Engagement & Growth Strategy
Global Perspective & Bilingual (English & Portuguese)
Strategic Marketing Campaigns
Teamwork & Collaboration
Brand Management & Corporate Identity
Languages
Portuguese (native)
English (proficient)