About Me
I’m a brand marketing and creative strategy professional with over a decade of experience helping organizations shape stronger, clearer, and more consistent brand experiences.
My work spans corporate rebrands, digital campaigns, visual identity systems, website content, and strategic marketing projects across U.S. and international markets.
I bring together strategy, storytelling, and design to align brand identity with business goals.
From luxury consumer markets to B2B services, I help translate ideas into cohesive marketing assets that support visibility, credibility, and growth. With a multicultural background and fluency in English and Portuguese, I bring a global perspective to every brand I help build.
Experience
July 2022 - May 2026
Brand Manager & Designer
Armina Stone & Armina Luxe
Pittsburgh, PA
Miami, FL
Led brand strategy, creative direction, and market positioning for Armina Stone and its sister brands, including the launch of Armina Luxe into the luxury design sector.
Developed campaigns and brand assets featured across high-visibility spaces including the Miami Design District and NBA arena placements.
Built and managed corporate brand systems across four sister companies, creating unified visual identities, marketing collateral, digital assets, and sales materials while reducing outsourcing costs by 35%.
Designed and executed integrated marketing campaigns across digital, print, and event channels, contributing to a 40% increase in online engagement within three months.
Partnered with executive leadership to align brand governance, market positioning, and creative execution with broader business growth goals.
2022 - 2024
Freelance
Brand Designer
& Strategist
Moderna Relocation
Pittsburgh, PA
Led the brand refresh for Moderna Relocation, including brand strategy, website content, and client-facing materials that clarified the company’s value proposition for employers, universities, and relocation partners.
Developed corporate relocation media kits, employer proposals, onboarding guides, and sales materials to support HR leaders, relocation management companies, and institutional partners.
Strengthened the company’s professional image and B2B credibility through employer-focused messaging, cohesive visual identity, and clearer communication across client touchpoints.
2022-2024
Freelance
Brand Designer
& Strategist
Spanner Consulting
Remote (U.S.)
Developed bilingual brand and content strategies in English and Portuguese to help Spanner Consulting reach Brazilian entrepreneurs and small business owners in the U.S.
Created financial education campaigns for Tax Season 2024, strengthening brand authority and supporting client acquisition through clearer, more accessible messaging.
Built a consistent visual and digital identity across client-facing materials, improving credibility and positioning the firm as a trusted resource for business and tax guidance.
2016-2021
Founder &
Creative Director
Studio Vivstillo
Brazil
Founded and led Studio Vivstillo, a branding and design studio serving 50+ clients across retail, food, travel, lifestyle, and service-based industries.
Led brand strategy, creative direction, packaging, campaigns, and marketing materials from concept through delivery, helping entrepreneurs and small businesses create stronger market presence.
Guided clients through brand launches and repositioning projects by aligning visual identity, messaging, and customer experience with their business goals.
Built long-term client relationships and repeat engagements through strategic thinking, consistent execution, and high-quality creative delivery.
Education
Bachelor’s Degree in Graphic Design
Universidade Federal do Espírito Santo, Vitória, Brazil — 2011–2016
Completed a thesis project focused on launching a fashion brand from concept to execution, combining visual identity, product development, and market positioning.
Exchange Program in Graphic Design & Fashion Marketing
Savannah College of Art and Design (SCAD), Savannah, GA, USA — 2014–2015
Awarded a Fulbright scholarship to study design, branding, and fashion marketing at SCAD, gaining international experience in creative strategy and cross-cultural brand development.
MBA in Contemporary Public Relations & Communication
Uniara – Universidade de Araraquara, São Paulo, Brazil — 2017–2018
Researched the role of micro-influencers in shaping brand perception, with a focus on digital PR, audience trust, and communication strategies for business growth.
MBA in Marketing & Branding
Descomplica, Online — 2021–2022
Focused on marketing strategy, consumer behavior, brand positioning, and real-world applications of brand management.
Core Skills & Expertise
Brand & Strategy
Brand Strategy & Management
Creative Direction
Corporate Identity & Brand Systems
Brand Messaging
Marketing & Content
Integrated Marketing Campaigns
Digital Marketing & Engagement
Content Strategy
Sales & Marketing Collateral
Leadership & Communication
Corporate Communications
Cross-Functional Collaboration
Entrepreneurial Leadership
Bilingual Brand Communication
Languages
Portuguese (native)
English (fluent)